Image: Drawn by Lian

I posted a blog in November that I called “The Awareness-Industrial Complex,” spurred in large part by my blistering rage against a world which lets us drown in cancer-support products, but not actual cancer cures.

Sure, the pink crap hawked by the Susan G. Komen Foundation at a Walk/Run/Crawl/Kvetch For the Cure™ makes people feel good, but here’s a newflash: maybe cancer shouldn’t make people feel good.  Cancer, to those whose lives are touched by it (like me), feels very, very bad.  Cancer, to those whose bodies are actually enduring it, feels more terrifying than anything imaginable.

What would a world in which cancer made people ANGRY look like?  For one thing, there would be none of this NFL players in pink shoes bullshit.

Don’t get me wrong–Tom looks cute in these shoes, but what he wears doesn’t do a damn thing for a suffering patient.  Not the way that a research program at Johns Hopkins would.

Honestly, the Komen vs. Planned Parenthood kerfuffle makes me happy.  I’m disappointed that PP is losing over half a million dollars of Komen grant money, of course, but I’m pleased that PP supporters have kicked in nearly $400,000 since Komen’s boner became public (pro-choicers are the nicest people).  Most importantly, however, the public is starting to question the motives of a foundation that has very deep ties to Republican lawmakers who oppose not only women’s health initiatives, but also the environmental regulation that could ….wait for it…. prevent cancer.  Worst of all, it has long been known that Komen’s founder, Nancy Brinker, is a great friend of pharmaceutical companies that depend upon cancer to make money.

Watching the Komen brand suffer is schadenfreude at its finest–but any amount of suffering they endure is a trip to Disneyland compared to the pain of a cancer patient, of her children, and of her family.



Behind the Pink Curtain: Komen’s Political Agenda (DailyKos)

The Marketing of Breast Cancer (AlterNet)

Think Before You Pink  (a project of Breast Cancer Action)


2 thoughts on “Pink’d

  1. Michelle P.

    Considering how much more SGK funding goes towards self marketing compared to how much goes toward research, I’ve said for several years now, that SGK is a scam. I am saddened to have been validated this way, but happy that the truth is out.

  2. deb

    agreed. having lost a friend to breast cancer, the corporatization of the cause makes me truly ill, so my support for komen had already waned. now i will definately find another way to support cancer rsch.


Leave a Reply